Terms of Service

1. Introduction

Welcome to Roofline Growth. These Terms of Service ("Terms") govern the agreement between Roofline Growth ("we," "us," or "our") and any client, prospective client, or website visitor ("you" or "Client") who accesses rooflinegrowth.com or engages our services.

2. Acceptance of Terms

By accessing our website, submitting an application, scheduling a strategy call, or engaging our services in any manner, you agree to be bound by these Terms. If you do not agree, do not use the service.

3. Description of Services

• Lead Generation: Roofline Growth provides digital advertising and lead generation services exclusively for residential roofing contractors.
• Lead Delivery: Our service delivers qualified homeowner leads via SMS and email directly to the Client. We do not book appointments on the Client's behalf.
• Custom Campaigns: Services include custom landing pages and Meta and Google ad campaigns built around the Client's market and offer.

4. Client Responsibilities

• Ad Spend: Client is responsible for all ad spend, paid directly to advertising platforms (Meta, Google).
• Speed-to-Lead: Client must contact each lead promptly — ideally within five (5) minutes of receipt — to maximize conversion.
• Sales Process: Client is solely responsible for its own sales process, closing leads, and managing appointments.
• Accurate Information: Client must provide accurate, complete, and up-to-date information for campaign setup.
• Compliance: Client must comply with all applicable federal, state, and local laws regarding lead handling, customer communication, and consumer protection (including TCPA).

5. Payment Terms

• Monthly Retainer: Service fee is $1,500 per month.
• Invoicing: Invoices are issued monthly in advance and are due upon receipt unless otherwise agreed in writing.
• Late Payments: Payments more than seven (7) days late may result in pause or termination of service. A late fee may be assessed.
• Ad Spend Management: Ad spend is separate from the retainer and is paid directly by Client to the advertising platforms. We provide guidance on budget but do not invoice for or hold ad spend funds.

6. Our 90-Day Performance Guarantee

50 qualified leads in 90 days. Or we work for free until you get there.

Qualified Lead: A homeowner who is located in the Client's defined service area, owns the property in question, and has expressed interest in a roofing service we advertise.

"Work for Free" Scope: If 50 qualified leads are not delivered within the first 90 days, the monthly retainer is waived for subsequent months until the target is reached. This applies to the retainer fee only — Client remains responsible for ad spend paid to advertising platforms.

Client Cooperation: The guarantee is contingent on the Client adhering to recommended practices, including speed-to-lead, prompt sales follow-up, providing assets and approvals on time, and maintaining recommended ad spend.

7. Disclaimers and Limitation of Liability

• No Guarantee of Sales or Revenue: Roofline Growth guarantees lead delivery as set out in the 90-Day Performance Guarantee. We do not guarantee specific sales, revenue, close rates, or conversion rates, all of which depend on the Client's sales process and market.
• "As Is" Service: Services are provided "as is" and "as available" without warranties of any kind, whether express or implied.
• Limitation of Liability: To the maximum extent permitted by law, our total aggregate liability arising from or relating to these Terms or the services is capped at the total amount paid by the Client to Roofline Growth in the three (3) months preceding the claim.

8. Intellectual Property

Our Property: All ad creatives, landing page copy, campaign frameworks, and strategies developed by Roofline Growth remain our intellectual property unless otherwise agreed in writing.

Client Content: Client grants us a non-exclusive, royalty-free license to use Client's branding, logos, photos, and testimonials for the purpose of operating campaigns and showcasing case studies.

9. Termination

• By Either Party: Either party may terminate the engagement with thirty (30) days' written notice after the initial 90-day period.
• Breach: Either party may terminate immediately for material breach not cured within seven (7) days of written notice.
• Effect of Termination: Outstanding fees remain due. We will provide a reasonable handover of active campaign assets owned by Client. Lead and account data will be retained or deleted in accordance with our Privacy Policy.

10. Indemnification

Client agrees to defend, indemnify, and hold harmless Roofline Growth and its affiliates from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising from Client's use of leads, Client's sales practices, Client's communications with consumers, or Client's breach of these Terms.

11. Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Michigan, USA, without regard to its conflict of law provisions. The parties agree to attempt to resolve any dispute through good-faith negotiation, followed by mediation in Michigan, before pursuing litigation. Exclusive venue for any litigation shall be the state or federal courts located in Michigan.

12. Changes to These Terms

We may update these Terms from time to time. Updates take effect when posted to this page with a revised effective date. Material changes affecting active clients will be communicated by email.

13. Contact Us

For questions about these Terms:

Email: rooflinegrowth@gmail.com
Phone: +1 (586) 604-0294