Privacy Policy

1. Introduction

Roofline Growth ("we," "us," or "our") is committed to protecting the privacy of our website visitors, prospective clients, and clients. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your personal data. By using rooflinegrowth.com or engaging our services, you agree to the practices described in this policy.

2. Information We Collect

a. Information You Provide Directly

• Application Form Data: Full name, phone number, email address, company name, location (city, state), annual revenue, and any other details you submit through the application form on rooflinegrowth.com.
• Communication Data: Information you share when contacting us by email, phone, or social media.
• Cal.com Booking Data: Information collected when you schedule a strategy call through our Cal.com link, including name, company, email, phone, and responses to pre-meeting questions.

b. Information Collected Automatically

• Usage Data: IP address, browser type, operating system, referral sources, pages viewed, time spent on site, and other browsing behavior.
• Tracking Technologies: We use cookies, Facebook Pixel, and Google Analytics/Tag for website analytics, ad targeting, and performance measurement. You can manage cookie preferences through your browser settings.

c. Information from Third-Party Sources

For lead generation outreach, we collect publicly available business information about roofing contractors (such as company name, address, phone number, website, and Google review data) from public sources including Google Maps, using tools such as Outscraper. This data is used solely for legitimate business-to-business outreach.

3. How We Use Your Information

• Provide Services: Process applications, schedule strategy calls, manage client accounts, and deliver lead generation services.
• Communication: Respond to inquiries, send service updates, and provide marketing communications (with opt-out options).
• Lead Delivery: Deliver qualified homeowner leads to our roofing contractor clients — the core function of our service.
• Marketing & Analytics: Analyze website usage, improve our services, personalize user experience, and conduct targeted advertising.
• Legal Compliance: Comply with legal obligations and protect our rights.

4. How We Share Your Information

• With Clients: Homeowner lead data (name, phone, email, address, roof condition, etc.) is shared with the specific roofing contractor client for whom the lead was generated.
• With Service Providers: Third-party vendors that help us operate, including Lovable (website hosting), Zapier and Make.com (automation), Twilio (SMS), Google Sheets (lead tracking), Cal.com (scheduling), and Discord (internal notifications). These providers are bound by confidentiality obligations.
• Legal Requirements: When required by law or to protect our rights, property, or safety.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. SMS / Text Messaging Policy

Consent: By submitting an application or engaging our services, you acknowledge and agree to receive SMS messages from Roofline Growth and/or its clients, including service updates, lead notifications, and marketing communications.

Opt-Out: Reply STOP to any message to unsubscribe. Reply HELP for assistance.

Frequency: Message frequency varies based on campaign activity and lead volume.

Rates: Standard message and data rates may apply.

Purpose: SMS is the primary channel we and our clients use for time-sensitive lead delivery and communication.

6. Your Data Protection Rights

• Access, Correction, Deletion: You may request access to, correction of, or deletion of your personal data by contacting us using the details below.
• Opt-Out of Marketing: Use the unsubscribe link in any marketing email or reply STOP to any SMS.
• Cookie Management: Manage cookies through your browser settings.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a revised effective date. Material changes will be communicated through our website or by email where appropriate.

10. Governing Law

This Privacy Policy is governed by the laws of the State of Michigan, USA, without regard to its conflict of law provisions.

11. Contact Us

For questions or requests regarding this Privacy Policy:

Email: rooflinegrowth@gmail.com
Phone: +1 (586) 604-0294